How to open a climbing wall from scratch: business plan with calculations

A climbing wall in Moscow is an artificial structure that imitates the relief of a rock (a climbing simulator). Rock climbing is good for training the body, dealing with stress and developing memory. On the one hand, it involves many muscle groups and serves as a full-fledged workout, on the other hand, it forces you to think through every interception and solve coordination problems.

Climbing wall in Moscow for children and adults - training the body and brain

A climbing wall is created by attaching special holds to vertical and inclined walls. This is an interesting pastime for both adults and children. On such structures you can practice rock climbing at speed, difficulty and bouldering (climbing short difficult routes without insurance).

TOP 5 best climbing walls in Moscow - rating 2021

"Gravity" - the best climbing wall for adults and children

Official website: https://gravitacia-club.ru/

Address: Moscow, Novoostapovskaya street, building 5, building 2

Prices per hour: 500-750 rubles

“Gravity” is the closest multifunctional sports complex to the Volgogradsky Prospekt and Dubrovka metro stations, a space of 6000 m2 is divided into five zones:

• fitness center (1000 m2) with crossfit area;
• swimming pool 70 m;
• wake park;
• climbing wall for adults, children;
• trampolines;
• the best skate park in Moscow.

Climbing wall "Gravity"

“Gravity” is the largest climbing wall in Moscow (1200 m2 of climbing area 12 m high), designed by. Visitors are offered a 3D rock, a bouldering space with a “topout” exit, 6.5 thousand different holds and reliefs, and auto belays. There is a training ground, various climbing surfaces, a campus and a moonboard, coolers, relaxation areas and wi-fi at the address.

Rock climbing is included in the program of the Summer Olympic Games for children aged 5-15 years. Qualified trainers teach children basic vertical wall climbing techniques using carefully designed children's training systems.

Taking care of healthy nutrition, the Gravitation sports complex offers a unique cafe that creates in its own kitchen a rich menu of healthy, tasty dishes and drinks at competitive prices in Moscow. The complex has a medical center and a full-time nutritionist and fitness consultant. Athletes can enjoy a Finnish sauna, a Turkish hammam, SPA programs for face and body care, the services of a professional massage therapist and the Gravity beauty salon.

Important! Registration of the Gravity club card in Moscow gives the right to unlimited access to 5 zones of the complex, receiving a 10% discount on the price of additional services of the center: interval, aqua aerobics, martial arts, yoga, Pilates, stretching, dancing, fitness for pregnant women. The card is valid for 1…12 months.

"Atmosphere"

Official website: https://atmosfera.rocks/

Address: Electrolitny prospect, 7, building 2, SK KANT

Prices per hour: 300-550 rubles. Tip: on the Biglion partner website, you can purchase classes with an instructor with a 50% discount.

“Atmosphere” is a popular climbing wall in Moscow with a height of 9 m. Corresponds to a high level of comfort:

• vending;
• comfortable changing rooms for adults and children;
• halls for group yoga classes and martial arts;
• fitness complex;
• 2 bouldering zones for adults;
• children's complex;
• the best climbing wall for 1500 holds.

The surfaces of the Atmosphere climbing wall with a wall area of ​​527 m provide simultaneous comfortable training for 70 people: beginners and professionals. The variety of terrain creates a variety of trails, divided according to the principle of configuration and complexity. Every week the climbing wall team adds new routes of difficulty 5-8A. Physical training areas are also available to visitors to the complex.

The Atmosfera climbing school works for young children, adults and teenagers; professional trainers conduct group and individual lessons according to unique programs that take into account the abilities of athletes. Visitors also have a comfortable relaxation area, comfortable showers and a shared sauna. The sports complex hosts master classes and meetings with the “Salewa” team of athletes, presentations of new clothing and equipment for rock climbing.

Leaders of the Russian and Moscow National Rock Climbing Teams are provided with passes to the Atmospheres climbing wall free of charge, while others receive 50% of the price. Children - 10% discount for the second child. The club's sponsor brand is the manufacturer of adult and children's mountain sports equipment Salewa.

You can find a climbing wall at the address of the KANT sports complex, which includes the KANT store, a ski area (18 slopes), and a CHALE restaurant. Five minute walk to the metro, free parking for 300 cars.

Climbing wall "Tokyo"

Official website: https://www.climbin.ru/

Address: Moscow, st. Novodmitrovskaya 5A, building 3

Prices per hour: 400-600 rubles

The TOKYO climbing wall was created according to the project of the World Bouldering Champion Alexey Rubtsov together with a team of experienced athletes. The development is based on the best club of a modern format, equipped with European hooks and interesting routes. High-quality, bright premises located within walking distance from the metro. Featuring isolated areas for functional training and STRETCHING stretching, affordable individual and group classes in a friendly environment.

An introductory bouldering lesson for beginners is held in groups of 6 people. During the lesson, students will learn the basics of bouldering, safety precautions, and techniques.

The children's sports section invites students over 6 years of age. Kids are offered programs that allow them to conquer short routes in 6-8 moves or overcome the highest climbing wall in Moscow - 15 m, equipped with 30-50 moves. New “Tokyo” is the author’s Multifit program, built on the basis of children’s gymnastics, acrobatics, ballet and circus.

Training of professional athletes with climbing wall coaches takes place according to a highly specialized program aimed at eliminating shortcomings, planning classes, and saving money. The Tokyo climbing wall also offers functional training: Multfit, Stretching, TRX, Crossfit, Rings Workout.

The Tokyo bonus account makes it possible to pay in full or in part for adults and children's climbing gym memberships within 6 months from the date of sale of the gift certificate. It is convenient to buy equipment, equipment, shoes and accessories in the BOULDER BOUTIQUE brand boutique.

Climbing wall Limestone

Official website: https://lmstn.ru/

Climbing wall address: Moscow, Lesnoryadsky lane, building 18 building 6

Prices per hour: 400-1500 rubles. Tip: on the Biglion partner website, you can purchase classes with an instructor with a 50% discount.

Limestone is the largest bouldering complex in Moscow with a wall area of ​​800 m2. Presents a wide range of innovative solutions for building an effective training process, holding major sports and entertainment events at a modern climbing wall.

Fundamental differences of the Limestone climbing wall:

1. Dividing the hall into zones, providing simultaneous training for beginners, amateurs and athletes. Fans of rope climbing are provided with separate paths, and children have special areas with recreation areas.
2. Surface configuration: classic flat planes, with an inclination.
3. Experienced trainers who have achieved the title of sports champions.
4. Multifunctional load frames. The project provides for the possibility of conducting special physical and strength training, TRX, and other equipment that provides a versatile approach to training.

1. Limestone children's area: a climbing wall and a relaxation corner for kids are located in the common room, with excellent visibility.
2. Corporate programs - 8 group classes and unlimited independent training in the boulder room.
3. Organization of birthdays at the climbing wall for children and adults: performances by sports animators, quests, team tasks and games, competitions for beginners, trolls and the Limestone obstacle course.
4. Conference room for trainings and seminars, projector, marker board. Banquet hall rental, signature cuisine.
5. Rental of sports equipment for adults and children. Providing photo and videographer services for children's parties in Moscow.

Climbing wall Red Point

Official website: https://redpoint.msk.ru/

Address: Moscow, Vyatskaya street, building 27, building 12

Prices per hour: 350-650 rubles

Red Point is located in Moscow on the territory of a fitness center. The complex houses a 12.5 m high climbing wall for difficulty and speed climbing, and a bouldering area. The design of the climbing wall is made in the form of an “arch”, the only one in Moscow. Places 6 zones:

• overhanging module (belly, double belly, bastions, cornices, even overhangs) 9 m wide;
• slightly overhanging module 9 m wide;
• two vertical and partially positive platforms 6+9=15 m wide;
• “birdhouse” - two small bouldering stands placed one above the other;
• “Canyon” - a vertical wall resembling an accordion 6.7 m wide, helps to train climbing on outer and inner corners, and walking in a spread.

About 50% of the large climbing wall is equipped with vertical walls for beginners and beginning climbers. Advanced climbers prefer to master paths along overhanging modules and ceilings. Speed ​​climbers are offered to climb a certified standard wall 10 m high. In the 4 m high bouldering hall, climbing takes place over 40 cm mats, and there is also a warm-up area. A bonus will be exercises on exercise machines, active games, and a visit to the sauna. At the Red Point climbing wall there is a climbing school for children and adults, the club team organizes trips to the rocks at verified addresses in Moscow, holds competitions and children's parties.

Company organizational plan

When the market analysis is completed, you can begin to resolve organizational issues. At this stage, specific actions will be required from the entrepreneur. It is important to strictly follow the stated points of the business plan in order to achieve success.

Registration of activities

The first step is documenting the business activity. The easiest way is to open an individual entrepreneur or LLC. In both cases, the simplified tax system will be available. The future business owner will have to choose the desired tax rate from two options:

• 6% of income;
• 15% of profit (the difference between income and expenses).

The climbing wall is positioned as an attraction, so no special permit is required for its construction. Before starting installation work, the entrepreneur must have the following documents in his hands:

• individual entrepreneur registration certificate;
• premises rental agreement;
• documents confirming the safety of the equipment.

Finding a suitable location

Before you start looking for premises, you need to decide who the climbing wall will be more aimed at - people who want to engage in mountaineering professionally, or those who want to have fun. In the first case, it is better to be located in the central part of the city, so that it is convenient for potential clients to get there after work.

In the second case, suitable sites for the construction of a climbing wall will be:

• shopping and entertainment centers;
• sport complexes;
• parks.

Attention! One of the main requirements for the room is a ceiling height of at least 7 m, ideally higher. The walls to which the modules with imitation rock relief will be attached must be strong and withstand heavy weight.

Construction of a climbing wall

The most important stage of construction is drawing up a project for the attraction. It needs to be carefully thought out and all the nuances written down, and then provided to the building administrator. Coordination of the document and its approval may take some time, since changes often have to be made to the project.

Installation of the structure should be entrusted to persons who have experience in this matter. They will help you design the routes correctly, bringing them as close as possible to real conditions. An entertaining climbing wall does not require a large area - one or two sheer walls and a space reserved for a locker room are enough.

If an entrepreneur wants to open a site with a sports focus, where people who want to learn mountaineering will come, he will have to find a spacious room with an area of ​​at least 80–100 m2. It must be divided into zones:

• a site with trails of varying difficulty levels;
• shower;
• locker room;
• utility room;
• reception

Important! Particular attention should be paid to site safety. The task of the installers is to securely fasten all parts of the structure. If modules collapse during operation of the attraction, people may be injured. In this case, the entrepreneur will create a lot of problems for himself and will forever lose the trust of his clients.

Equipment and inventory

The minimum set of equipment includes:

• panels for passing routes;
• safety equipment;
• mats;
• climbing shoes;
• hooks;
• office equipment;
• chairs;
• lockers for clothes.

The cost of purchasing equipment is the most significant part of the investment. The cost of a professional climbing panel varies between 250–350 thousand rubles. Conventional venues intended for entertainment are cheaper - about 100 thousand rubles. To begin with, you will need 1-2 of these.

Staff

To work on the attraction, employees are needed - a director, administrators and instructors. At first, the entrepreneur may take on leadership responsibilities. Responsibilities and requirements for personnel:

1. Instructors – 2 people. They will issue equipment, advise visitors and provide training to those interested, as well as monitor the safety of clients. Climbers who are highly qualified, responsible, attentive, and resistant to stress are suitable for this job. The instructor must be able to provide first aid.
2. Administrators – 2 people. Young ambitious people with competent speech and good appearance, without bad habits, are suitable for this position. A mandatory requirement for the applicant is communication skills and stress resistance. The responsibilities of the administrator include meeting clients, conducting settlement transactions, monitoring order, and providing telephone consultations.
3. Accountant – 1 person. Responsibilities include maintaining documentation and submitting reports to the tax office. At the initial stage, you can use the services of a remote worker.

The average salary of an instructor is 30–40 thousand rubles, an administrator’s is 20 thousand rubles. To motivate the employees of the climbing wall, a bonus system is used - an addition to the salary for attracting new clients.

50% discount on Climbing Walls

3 hours of visiting the climbing wall and rope park from Climbing Wall X8

Address: Moscow, Nizhegorodskaya metro station, st. 5-ya Kabelnaya, 2 Opening hours: Mon-Fri from 11:00 to 23:00, Sat-Sun from 10:00 to 22:00 Telephone

Price: from 800 rubles

One hour visit to the climbing wall at the Global City shopping center from the Play Day amusement park

Address: Moscow, Yuzhnaya metro station, Dnepropetrovskaya st., 2 Opening hours: Mon, Thu-Fri: from 13:00 to 21:00, Tue-Wed: from 15:00 to 21:00, Sat-Sun : from 12:00 to 22:00 Telephone
Price: from 500 rubles

Introductory lesson with an instructor at the Mars climbing wall

Address: Moscow, Tekstilshchiki metro station, Ryazansky prospekt, 8a, building 3, building 8 Opening hours: from 10:00 to 22:00 daily Telephone
Price: from 500 rubles

Financial part of the business plan

The amount of investment at the start varies depending on the region, as well as the selected type of equipment. Let's consider what the company's financial plan will look like using the example of a climbing wall located in the center of a city with a population of 500 thousand people, the area of ​​which is 150 m2. The attraction consists of 5 tracks of varying difficulty.

Investments in the project

Starting investments include:

• expenses for registration of business activities and paperwork – 5,000 rubles;
• room design and renovation work – 750,000 rubles;
• purchase of equipment – ​​550,000 rubles;
• advertising costs before the launch of the project - 60,000 rubles;
• costs for various organizational events - 100,000 rubles.

The total investment in opening the climbing wall is 1 million 465 thousand rubles.

Monthly costs to maintain the project

Current expenses include expenses for maintaining the operation of the climbing wall:

• rent – ​​45,000;
• employee salaries – 85,000;
• tax deductions (6% of income) – 27,000;
• attraction advertising – 25,000;
• payment for accounting services – 6,000;
• other expenses (utilities, depreciation, etc.) – 15,000.

The company will spend 203,000 rubles monthly on maintaining the project and its development.

Income and profit calculation, profitability of a climbing wall

The income of the climbing wall will grow from month to month along with the increase in the flow of customers. With a well-organized advertising campaign, already in the first month you can expect that 10 people will visit the attraction every day. The average cost of a one-time visit is 500–700 rubles, depending on the region. Interested people will purchase monthly passes, their cost is 5,000–6,000 rubles.

Taking into account additional opportunities for earning money - renting out premises for corporate clients and organizing training, the approximate monthly income will be 250,000–300,000 rubles. If events develop favorably, the project will pay off in 1.5 years.

Opening a climbing wall is a promising business direction. Modern people need new types of entertainment, but most people are especially interested in extreme sports. With proper organization of activities, an entrepreneur will be able to achieve heights in this field, and making a profit will not take long.

Climbing technique at a climbing wall

The first climbs on a climbing wall should be according to the “left hand, right foot” principle. In the future, athletes master more complex movements of the same name. To achieve the goal, you should perform movements as accurately and quickly as possible, guided by ergonomics in the climbing technique and strategy for overcoming the path. The rock climbing technique is based on:

Correct placement of feet on the hold

Feet should be placed with the sharp part of the shoe in the center of the climbing frame, perpendicular to the wall. Correct placement of the foot on the climbing wall will allow you to turn in the other direction, leaving the load in the supporting leg.

Important! Placing the boot flat on a climbing wall is applicable when climbing spreaders or placing it on terrain without holds.

The back of the sole helps to pry up the hold and create a roll-out on the heel.

Support on your feet. The main problem for beginners is “losing a leg.” Climbers must constantly be aware of the need to “press” their feet. The toe, placed on the hook, should be loaded as much as possible, ensuring good grip of the shoe with the surface. Foot placement is carried out precisely and smoothly, increasing the beauty of climbing and technique with results on extreme routes.

It’s worth starting by moving upward at any angle, feeling the peculiarities of the distribution of body weight on your legs.

When changing legs, the center of gravity should minimally transfer to the hands. The best way is the “wedge method”: the heel of the standing foot is lowered down, and the toe of the second foot is wedged between the front of the standing foot and the terrain.

When climbing on a climbing wall, it is important to place your heel higher than your toe. The rule applies to the leg subject to greater load or both legs with an even distribution of weight.

It is important to avoid crossing your legs (placing one leg over the other while moving to the side), which reduces stability.

Straight arms

Exercises at the climbing wall should be carried out using straight arms, squatting on holds. Bends in the elbows increase the load on the fingers, and the hands get tired faster. An excellent training for establishing leg technique: climb the holds with your hands, placing your feet on the terrain.

Pace

To maintain the pace and rhythm of movement, beginning climbers leave three points of support on the climbing wall. The fourth, unused limb provides lateral movement and elevation. Don't rush through the route. Experts recommend taking breaks, controlling your breathing (you can’t hold it for long), and maintaining the initial pace.

Conducting an advertising campaign

Immediately before the opening of the climbing wall, you will have to make serious investments in advertising so that as many people as possible learn about the new entertainment. Effective ways to attract visitors:

• on local radio and television;
• on billboards;
• using leaflets.

In the future, you will have to regularly advertise the attraction. It’s worth creating your own website and groups on social networks. Photos and videos of training and competitions are usually posted on these sites. It is also worth introducing a discount system for regular customers. This will help retain the bulk of visitors and attract new ones.

Tips for Newbies

Basic knowledge required for beginners at a climbing wall:

Form. Classes at the climbing wall should be carried out in light clothing: a T-shirt, shorts, stretchy pants to prevent knee injuries, and climbing shoes.

Knowledge of safety precautions, being instructed by an experienced climber, climbing obstacles calmly and slowly.

Beginners take food two hours before training, drink water often, preventing dehydration of joints and ligaments. In an effort to replenish losses, 0.5 liters of liquid are consumed during two hours of training (including a 40-minute warm-up).

The optimal height of the climbing wall for beginners is 2 m, the route is French, class 4A, 4B, 4C.

The ideal body position is “frog” (arms extended, legs bent at the knees, body pressed against the climbing wall, weight transferred to the legs). The technique increases freedom of movement by ensuring the entire body works instead of individual elements.

Training at the climbing wall is carried out according to a schedule, alternating specific classes: technique, endurance, physical training.

Control of forces on the system board. Professionals recommend taking a stance, keeping one hand tense, and relaxing the rest of the body for five to seven seconds. Change grip using passive options where the palm is involved.

"Scala City"

Not far from the Kutuzovskaya and Park Pobedy metro stations, at Kutuzovsky Prospekt, 36, building 4, one of the best climbing walls in Moscow, Skala City, awaits all rock climbing enthusiasts. Literally in the center of the capital, over 430 square meters of climbing surface awaits you:

• The highest wall is 12 meters;
• Over 100 trails of any complexity - for pros and beginners;
• Monthly updates of the tracks - you won’t be bored;
• Gym and warm-up rooms, cozy locker rooms;
• Climbing training;
• For children – rock climbing school and organization of holidays;
• On-site training with visits to popular rocks around the world.

Friendly staff, experienced instructors, modern equipment and equipment, exciting trails - Scala City has everything to have a useful and fun time.

FAQ

At what age can you go to the climbing wall?

Children's classes at the climbing wall are held for children over 5 years of age in the presence of parents.

What kind of shoes are used for climbing walls?

Comfortable, tight-fitting climbing shoes are the best shoes for training on the climbing wall for adults and children.

What is the tallest climbing wall in the world?

Excalibur is the highest climbing wall in the world, located in the Dutch town of Groningen. The height of the structure is 37 m.

What are the holds for climbing walls made of?

The basis of the holds is liquid urethane, polyurethane, stone, ceramics, polyester, composite materials; when installing a climbing wall themselves, craftsmen often use wooden elements.

"Atmosphere"

Cozy, atmospheric and one of the best climbing walls in Moscow is located near the capital’s Nagornaya metro station at 7, building 2, Elektrolitny Avenue. Everything necessary has been done to ensure that every active recreation lover gets his share of impressions from his favorite activity:

• Walls of varying complexity up to 9 meters high. The total area of ​​climbing surfaces is over 520 square meters;
• Weekly route updates - local instructors create new routes, which means something new awaits you every time;
• Dedicated climbing wall for children - here your children will be completely safe;
• Climbing school, as well as organizing children's parties;
• The most experienced coaching and instructional staff consisting of professional athletes.

It has its own atmosphere that you will enjoy immersing yourself in. Come alone or with the whole family - it will be fun and interesting.

Market description and analysis

Business organization should begin by assessing the project according to the following criteria:

• characteristics of the target audience;
• definition of competitiveness;
• analysis of the share and dynamics of the selected market segment.

The specifics of the analysis involve assessing the riskiness of the enterprise and ways to minimize risks.

Analysis of the popularity of extreme sports in Russia

The characteristics of the climbing market in Russia are as follows:

1. In recent years, this sport has been actively developing. In terms of popularity, rock climbing is still inferior to “traditional” entertainment. However, thanks to widespread popularity and accessibility, such entertainment is becoming increasingly attractive.
2. Compared to other countries, the Russian market is only 10% full.
3. In large cities, climbing walls are quite common; in small towns the level of competition is low. Accordingly, there is a chance to get a profitable business.

A climbing wall business plan, drawn up taking into account industry trends, will allow you to occupy a free niche in the amusement ride market and open a successful business.

The target audience

The audience of the climbing wall is vast, although heterogeneous:

• young people aged 17–25 for whom rock climbing is a new hobby;
• lovers of an active lifestyle from 33 to 42 years old, leading a healthy lifestyle;
• young people from wealthy families;
• children who study in a section or simply come with their parents;
• random visitors who came to evaluate the attraction.

Competitive advantages

The main competitive advantages of a climbing wall include:

• good quality of services provided at an affordable price;
• decent level of service;
• additional services provided;
• a combination of several types of climbing walls in one room;
• correct location;
• modular designs can be easily modified to create new “tracks”, thereby maintaining the interest of the target audience.

Advertising campaign

Despite modern technologies, participants in this business consider customer recommendations to be the main means of informing potential clients.

Other areas of marketing activities:

• outdoor billboard advertising;
• website creation;
• publications on social networks - maintaining a news group;
• ordering publications in city media;
• distribution of leaflets;
• posting advertisements;
• discount cards with 5-10-15-20% discount (5% copper, 10% silver, 15% gold, 20% platinum cards);
• discounts on daytime visits, sections for children and teenagers open during the day to ensure an uninterrupted flow of visitors;
• preferential conditions for groups of visitors and corporate events;
• discounts for large families - minus 30% for three or more children.

Video

The video shows tips for opening a climbing wall. Filmed by the channel “Business Secrets for a Beginner.”

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Risks and payback

The payback of the project depends on the choice of the type of climbing wall and the location of the hall. On average, from the start of sales, the payback period will be 18 months. A climbing wall-attraction pays for itself faster – in 10–12 months.

Types of risks and measures to prevent them:

1. Increasing the estimate, extending the construction period. It is necessary to carefully select a contractor with experience in such work. Contracts with a fixed estimate should be concluded.
2. Low customer flow. Prevention requires a competent marketing policy. It is advisable to sell subscriptions and rock climbing training courses on a prepaid basis.
3. Getting injured, falling. Mandatory instruction, safety monitoring by instructors, sports mats. Before starting training, you should take a receipt stating that there are no medical contraindications for training.
4. Fire. It is necessary to comply with fire safety standards, and the presence of fire extinguishers is mandatory. When repairing, pay special attention to the wiring.

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